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Hope vs. Belief – which is the stronger for your business?

Posted by deon.fbook on August 12, 2012 at 8:25 AM

Do your goals in your business stem out of belief or hope? In the core of your business’s being, do you start with the phrase, “I believe that the business is successful” or is your core statement and/or thought rather, “I hope that the business is successful”?

One of these two phrases is the starting block, the foundation of the success to come… But which one is the better or stronger start – I believe, or, I hope? To begin with, it’s important to take note of which phrase you are using in which situations, and the success you have had with each.



Definition of belief – To have confidence in the truth, the existence, or the reliability of something, although without absolute proof that one is right in doing so.



“A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.” – Steve Jobs

With this definition and quote in mind it is obvious that our beliefs are very important, so let us first break belief into different sections, because we cannot deal with belief consistently in all its forms.

1)      Belief in our business, and what we are capable of:

This is very important as it will free up our business’s energy and the thoughts necessary to get us where we need to be, namely believing in ourselves!

2)      Affirmation – I believe in my business’s ability to succeed.

To believe is part of the rational. It is your way of saying whether the facts that you are experiencing are sufficiently true – so that you will continue your course of action, or stop and take a new one.



Hope is when you are not sure about the outcome, but if you keep tabs on what’s going on and a watchful eye, you can improve the chances of success.

Hope is an emotion, hope is also different from one company to the next. Hope is a very primitive emotion and all our goals and beliefs rest on it, or should rest on it – as I will explain.

The first problems arises when the hope we build our beliefs on aren’t our own hopes but that of our parents, grandparents, teachers – or anybody we trust or believe in, or want the approval of (Steve Jobs). So now the belief in these hopes is paramount and we start working towards their hopes for us, not our own. As long as they are with us, to guide us, they let us know when you have strayed off the path, but for whatever reason they fall away, that’s when our problems start, as now we have to guide ourselves; now we have to find our own hope to work from. If you don’t realise and undertake to do this quickly, it can result in years of wasted effort, as we may only realize later that we are on the wrong path, our beliefs and hopes consequently change, and we may have to start all over again.

Example: Apple’s belief came from the hope of Steve Jobs– each time something went wrong Steve would come in and fix it! Even though Jobs has now passed, they still know what his hope would be. But how long will it take before his hope is outdated? Whose hope will they follow in the future? This is the big question that will determine Apple’s success in the future.

The next problem of having belief before hope is that now the hope rests on the belief, which means that the hope will be there to keep the belief in place, and to prove that the belief is correct. Here is an example: “my belief is my hope to success” as opposed to “I hope that my belief will bring me success”. One can see that these are very different hopes, that will take you towards two very different futures.

Living a life of hope means focusing on our own hope first, then adding beliefs where they are needed so our hopes can advance. If the beliefs we adopt do not bring us closer to our own company’s hopes, these beliefs are discarded and a new plan we believe in is sought.

Examples of basic hopes are:

I hope for healthy business.I hope for a cash flow positive business.I hope for happy workers.I hope to make my shareholders wealthy.You have layers of hope, so always work with the basic hopes first and then on the more specific hopes. In this way if the complicated hopes are not successful, you can simply fall back on the more basic ones.

Here are some questions to answer:

What beliefs do you hold that are exactly the same as your mentor’s?Are you sure the hope is coming from yourself and your own aspirations?What are your most basic hopes? What is it you want to achieve in your business?Do your current beliefs bring you closer to attaining your goals and/or achievements? 

“Again, you can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something – your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.” – Steve Jobs

What should our business’s goal be when it comes to hope and belief?

In pursuit of belief, all is well as long as it is firmly secured in hope and you regularly check that you are moving in the right direction; if not, know when to change your strategy and your belief to fit and further your hope.

To be able to change your business’s belief in its future, we have to focus on hope. This will be difficult at first, and help from an outside can help a lot. It is here that I know I will be able to help.

About the author:

Deon Marais is a Psychic Life Coach and Holistic Healer, and his hope is to heal the world one step at a time. His slogan is “less stress and more success!” and his hope with this article is to give back hope to those that has lost it. Focus on hope and it will make the changes that is needed less stressful.


Categories: Business Coach, Life Coach, Holistic Healer

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Reply Jamosbloke
12:57 PM on July 11, 2021 
Nicely put. Regards.
Reply Jamosbloke
11:29 PM on July 10, 2021 
Nicely put, Thanks!
Reply Jamosbloke
8:41 AM on July 10, 2021 
Nicely put. Thanks a lot!
Reply Jamosbloke
10:57 AM on June 18, 2021